4 Ways to use promotional umbrellas in Business

Promotional umbrellas are among the most popular giveaways for any business, of varying sizes. This is because, when made well, they are the longest-kept promotional product—an average of 14 months. Each umbrella generates more than 1,300 impressions, making them a great tool for your brand.

Here are four ways—besides the obvious day-to-day uses—to use these popular, effective client and employee giveaways.

Help customers make a statement:

If your target business client is fashion conscious and likes to make a stylish statement, a carefully selected umbrella, with your logo tastefully printed, can make a perfect business gift.

Perfect Photo Op Props:

Integrate your online and offline marketing strategies by creating impactful umbrellas and starting a digital marketing campaign with clients and staff using them! Have a competition for the best, most creative photo with your umbrellas being used – this can bring life to an otherwise standard photo op for all types of customers, and this can effectively combine your online and offline brand awareness activities.

Remind clients you’re stable, consistent and trusty when in stormy weather:

Get a storm-proof and wind proof umbrella to project the right brand values for your business – a really sturdy, good quality promotional gift like this reminds your customers that you’re always there when you need them.

 

Build brand ambassadors in your employees:

Umbrellas are an incredibly flexible giveaway. Give one to each of your employees and use them to market your business for free, while showing them you care about their comfort.

Branded umbrellas are an exceptionally well-received product once gifted. They are highly likely to be passed to another user if the consumer already has a functional personal umbrella, and they are unlikely to be thrown away within a short period of time, due to the help it provides in outdoor activities. Used creatively and effectively, they provide an invaluable brand awareness tool.

Contact iBrolly to discuss your branding requirements, we’re happy to help!

 

7 ways to make your promotional umbrella stand out

Promotional umbrellas are a fantastic idea for a promotional product. They last a long time, and offer both form and function in one very nicely branded and wonderfully designed item. But how to make it stand out from the crowd? Here are a few tips on how to get your branded umbrella to make a lasting impact:

 

Pantone matching:

Don’t settle for a stock colour with your umbrella – ensure your exact brand colours are used to get the full brand imagery impact you’re after. (IBrolly umbrellas are screen printed to the highest quality). Make sure your chosen supplier is able to use your precise colours when printing your umbrellas.

 

Make the most of the print area:

What’s the point of investing in what can essentially be a mini billboard for your business if you are just going to print one small logo on the canvas? Ensure your branding is prominent, striking, and well placed. There are certain companies who even allow for full photo imagery printing on the outside AND inside of your umbrella. Make the most of the surface area, and make your brand stand out.

 

Choose the right umbrella for your target audience:

If your ideal customer is a wealthy, appearance driven lawyer, then a small, budget telescopic umbrella with tacky branding is probably going to end up in a cupboard (or even the bin). We have a huge range of umbrella types, and know the industry well – so talk to our advisors about what branding options and umbrella type is going to be the most effective with your target audience.

 

Use imagery to make an impact:

Patterns, photos, striking images – these can surprise and delight any potential or existing customer. Add high quality images where appropriate to your umbrellas to stand out from your competitors and make your umbrellas more aesthetically fashionable.

 

 The devil’s in the detail:

Create the perception of attention to detail by branding unexpected areas of your umbrella – the handle, umbrella shaft, lining, and the tie wrap are just some unique areas that you can add your logo to on an umbrella.

 

 Don’t forget the packaging:

Speaking of detail, don’t forget to think about your umbrella packaging when you are designing your umbrella! Aluminium tubes give off a sense of sophistication, where a plastic case can also give off a lasting impression. We also offer postal tube printing which is ideal for larger umbrellas, like golf umbrellas and city walkers. Our printable postal tubes are an ideal opportunity to protect your clients’ umbrella whilst in transit and promote your brand at the same time.

 

With a bit of thought and detail, customisable umbrellas are an incredibly flexible giveaway for your clients and even your employees. Get in touch with one of our team today to discuss your options and needs.

 

Why are promotional products vital to any marketing strategy?

When it comes to your marketing strategy, and particularly brand awareness, we know how important promotional products can be. As more and more businesses have moved online, it may seem that the need for promotional products has become less relevant in favour of social media campaigns and other online tactics. However, that means that the opposite can now make you stand out all the more. There is nothing more important than personalization in your marketing at the moment, and investing in personalized marketing helps companies stand out from the crowd.

1. Branded products increase brand loyalty:

In a world where choices are ever increasing, building a following around your brand is even more important. Brand loyalty can often be the deciding factor in whether a person buys from your business or someone else. One way in which you can encourage brand loyalty is through sending corporate gifts. A promotional gift which is useful is even more likely to increase brand support, and create trust.

2. Low-Cost Repeat Brand Marketing:

A digital ad on social media or a search engine is digested in a few seconds. An email is easily deleted. Physical branded products, however, last far longer. Useful products, such as pens, umbrellas, or torches, are something your customer is more likely to hold on to, and use. Every time a promotional product is used, it builds the potential for more people to gain awareness of your business. You’ve only made the initial investment in the product, but the return on the investment just keep going for days, weeks, or even years as items stay in use.

3. Create brand ambassadors in your employees:

It’s definitely not just your customers who will appreciate branded products. A strong brand identity through promotional items in the workplace can build staff loyalty – and even make them excited about the company vision, mission and values. Having staff who are proud to show off their place in a business, is a great way to help build employee motivation and teamwork – not to mention improve your free marketing opportunities.

4. Develop a Reputation for Quality:

Choosing cheap promotional items is fine for quick wins at exhibitions and an everyday handout. Everyone loves something free and will pick up free branded keyrings or pens for their desk. But a meaningful, high quality gift has a longer lifetime value, is more likely to get used, and will create an air of quality and professionalism around your brand.

For more information about our product selection, feel free to get in touch.